Posts Tagged ‘RIPS’

RIPS Gym and Bar Product Line

rips-mega-brews

Client: RIPS Gym and Bar (Mega Brew line)

Objectives: Under-graduate senior project in which assignment was to create a complete identity for a business that unified two different business into one (e.g., a gym+ a sports bar).

Details: RIPS brand products were made by constructing alcohol products such as liquor and beer and dietary workout supplements.  Research included visually investigating many different types of bottles, and containers as well as alcohol labels and high-end dietary supplements. The names of the products were combinations of common drinking adjectives and strong, powerful words.  Each product shared common design elements throughout to keep the look of the brand consistent.

RIPS Bar and Gym Print Ad Campaign

rips-ads

Client: RIPS Gym and Bar

Objectives: Under-graduate senior project in which assignment was to create a complete identity for a business that unified two different business into one (e.g., a gym + a sports bar).

Details: The print ad campaign was a series of workout instruction charts and was highlighted with humor appeals throughout each ad. The illustrations in each chart were made by combining popular exercises with drinking terms. The headlines in the ads were six pack abs, deadweight, get ripped, hammered curl,
and power hour.

RIP's Gym and Bar

ripspapersystem

ripslogo

Client: RIPS Gym and Bar

Objectives:
Under-graduate senior project in which assignment was to create a complete identity for a business that unified two different business into one (e.g., a gym + a sports bar).

Details: Research for this project included visually fabricating an archetype of the typical end-user of the business as well as a great deal of other visual exploration for various aspects of the business. The logo was inspired by ancient Greek Statues and classic “workout poses” as well as contemporary sports logos. The ad campaign was a series of workout charts and was highlighted with humor appeals throughout each ad. RIPS brand products were made by constructing alcohol products such as liquor and beer as well as workout supplements.