Posts Tagged ‘package design’

RIPS Gym and Bar Product Line


Client: RIPS Gym and Bar (Mega Brew line)

Objectives: Under-graduate senior project in which assignment was to create a complete identity for a business that unified two different business into one (e.g., a gym+ a sports bar).

Details: RIPS brand products were made by constructing alcohol products such as liquor and beer and dietary workout supplements.  Research included visually investigating many different types of bottles, and containers as well as alcohol labels and high-end dietary supplements. The names of the products were combinations of common drinking adjectives and strong, powerful words.  Each product shared common design elements throughout to keep the look of the brand consistent.