Archive for the ‘Marketing Research’ Category

Bed Bug Terror Ad

bb-ad
Client: Bed Bug Bureau

Objective: Create a information based ad in order to spread awareness of commercial bed bug system

Details:Throwback old-school informational style ad (see Ogilvy on Advertising). Was going to be used in New York City, the Bed Bug capital of the world. Duties for this project included marketing research, as well as conceptualizing and designing the ad.

Workflow: Photoshop, Indesign

Bed Bug Bureau & Dead Bed Bugs Regimen Handbooks

bed-bug-research

Client: Q-Based Solutions, Inc.

Objectives:
To research, write, and get published Bed Bug Treatment Handbook for consumers and the hospitality industry.

Details:
Coming from a research background, I was the sole data collector for this project. I also designed the layout and graphics. Proper bed bug management can be a very in-depth. Thus, each handbook ended up being 50 pages. One handbook was branded and targeted for the hospitality industry. The other handbook covered do-it-yourself consumer bed bug treatment. Custom elements were created for each brand. Also, icons were created to emphasize the overall theme of the 3-step treatment system: detect, destroy,  and deter.