Client: Josh Taylor Band
Objectives: To create an identity for a popular, local singer/songwriter.
Details: Josh Taylor Band, known for their spin on popular covers and original pop/rock songs needed a logo and business cards that would reflect their mainstream, radio-friendly style. The logo was designed to appear as a guitar pick with a modified version of Taylor’s signature on it. The font face, drawn from scratch, is a hybrid grouping of calligraphy elements and handwritten serif fonts. The business cards were constructed by combining distressing techniques, photographic elements, and typography.