Archive for the ‘Ad Campaigns’ Category
Objective: Create an ad to appeal to 18-34 active males, ad appeared as a footer on a shopping cart page
Details: Tri-Relief is a topical pain treatment for headaches, muscle-aches, and arthritis. The typical demographic for Tri-Relief has been the elderly. In order to venture into other channels, Tri-Relief will need to be geared more towards a younger, hipper crowd (think how Cadillac has re-branded to a younger generation). This is one of the first ads aimed at a younger audience.
Workflow: Cinema4D, Photoshop
Client: PamperVention (Q-Based Solutions, Inc.)
Objectives: To create an ad campaign to promote a beauty product brand on Ebay
Details: PamperVention was created to compete in the highly fierce , yet lucrative beauty market. The major problem was that the packaging for the products are not up to par with other brands such as bed bath and beyond. Thus, I created high-fashion style campaigns and graphics to camouflage the ironically ugly beauty products.
Client: All Stop (Q-Based Solutions, Inc.)
To create an ad campaign to promote a poison ivy treatment product on Ebay
All Stop is a product that works especially well on relieving cases of poison ivy. I wrote a campaign that makes light of instances you don’t want to catch poison ivy. The campaign was executed as a Flash slide show on Ebay. Visually, All Stop Poison Ivy treatment was given an outdoor look to it.
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Client: inferno ad agency
Objectives: To conceptualize and build collateral pieces for the Intern recruitment program at inferno.
Details: From concept to execution, I made a poster to be used to help recruit candidates for the internship program. The poster was designed using a pop-art style. Inspiration was drawn from comic-book artwork. Conceptually, the poster plays off of the name of the agency and uses elements from the inferno brand such as a warm color scheme and the inferno logo.