RIP's Gym and Bar



Client: RIPS Gym and Bar

Under-graduate senior project in which assignment was to create a complete identity for a business that unified two different business into one (e.g., a gym + a sports bar).

Details: Research for this project included visually fabricating an archetype of the typical end-user of the business as well as a great deal of other visual exploration for various aspects of the business. The logo was inspired by ancient Greek Statues and classic “workout poses” as well as contemporary sports logos. The ad campaign was a series of workout charts and was highlighted with humor appeals throughout each ad. RIPS brand products were made by constructing alcohol products such as liquor and beer as well as workout supplements.

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