RIPS Bar and Gym Print Ad Campaign


Client: RIPS Gym and Bar

Objectives: Under-graduate senior project in which assignment was to create a complete identity for a business that unified two different business into one (e.g., a gym + a sports bar).

Details: The print ad campaign was a series of workout instruction charts and was highlighted with humor appeals throughout each ad. The illustrations in each chart were made by combining popular exercises with drinking terms. The headlines in the ads were six pack abs, deadweight, get ripped, hammered curl,
and power hour.

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